B2B Growth Marketing Specialist

About Sellerant

Sellerant is a leading B2B marketing and sales growth services company based in Austin, Texas. We partner with funded startup founders and small-to-midsize business leaders who need expertise to help them overcome revenue growth barriers and quickly scale their company.

Since 2007, we've served hundreds of clients worldwide with a flawless reputation and track record of delivering high value results. Our secret sauce is our expertise to create the right strategic growth roadmap, then holistically implement our expert execution of marketing, sales enablement and revenue operations activities, tactics and tools to accelerate revenue growth with the least cost, burden and risk.

We're currently seeking our next Austin, TX-based superstar B2B Content Marketing Specialist. If that's you, please read on!

Job Description

The successful candidate will be accountable for creating and implementing results-focused B2B content and creative assets that drive brand awareness and interest to  produce inbound lead engagement. This role requires a mix of B2B content writing expertise, creativity, analytical ability, and a keen grasp of innovative demand generation marketing strategies and tactics across various marketing channels and platforms. 

Position Responsibilities

• Plan, create, proof, edit, publish and optimize B2B demand generation and lead generation content and campaigns across owned, earned and paid media channels including websites, blogs, social, email, webinars/podcasts, print/promotional, and events
• Collaborate with leadership and peers to closely align marketing and sales initiatives to meet brand awareness, lead generation and revenue growth goals
• Use Google search console / Google analytics tools, SEMrush and related content planning, production, analysis and performance optimization tools to manage all demand generation and lead generation marketing operations
• Compile campaign and content performance reports to measure results and trends; analyze and act on data findings to continuously improve content performance
• Research and act on rapidly evolving B2B marketing trends, applying best practices along with innovative tactics to execute demand generation, content marketing and lead generation strategies
• Ongoing skills development and self-directed learning in HubSpot Academy and other select training forums

Attributes and skills

• The superpower to “get into the DNA” of a target market audience to understand and feed their appetite for engaging, useful content
• Efficient organizational and time management skills, with a natural ability to pivot quickly and produce results for multiple clients and projects
• Critical thinking! Be a highly resourceful and effective researcher who can find, interpret and apply what a specific target audience needs to help them grow their business.
• A consistent creator of bold, unique B2B content that stands out in an increasingly noisy crowd
• Personable, engaging and intriguing communication style
• Tech skills to include HubSpot, SEMrush, Google Analytics / Google Search Console, Adobe, Canva, AI tools (Jasper & ChatGPT ideal!), Trello, Slack, Zoom, video content production platforms & tools
• Adaptability! Thrive in the midst of change, embrace strategic pivots and iterate on the fly if required to achieve better results, faster!
• Be a proactive, focused and fearless hustler. Go look for stuff to shake up in the content marketing space!

Performance Objectives

• Sustainably increasing traffic and engagement on all channels, properties and profiles
• Sustainably increasing inbound lead engagement from highly specific target audience segments 
• Top-of-funnel to mid-funnel lead progression using “smart content” for sales engagement and retargeting 

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related
• 3-5 years of verifiable work experience in B2B content marketing, social media marketing, and email marketing using search-optimized content standards to generate top-of-funnel inbound leads from highly specific target audience segments.   
• HubSpot Marketing Hub certified (required) 
• Strong preference for candidates with agency experience
• Experience with marketing strategies and content for B2B startups and small businesses

What’s it like to work at Sellerant?

We offer a fun, informal, high energy, very dynamic and collaborative culture wherein talent, creativity, and intelligent innovation are embraced. Working with a wide spectrum of clients to accelerate their growth, we set performance standards that far exceed the acceptable average.  We attract and hire - and reward extremely well - the rare few who are highly motivated to excel in their craft, and will let nothing stand in their way of consistently delivering high value results without exception or excuse.

Our extremely generous compensation plan includes a market-aligned base salary plus unlimited performance-based cash bonuses. In addition, all employees receive unlimited PTO, 100% fully company paid top-tier health, dental, vision and life insurance plans, a company-matching IRA plan, and a 30-day fully paid vacation after every 3 years of continuous employment. 

This position is based in the Austin, Texas* metro area. We are a mostly remote / home office work operation, with only 2-3 team collaboration work days per month in our offices as well as occasional all-hands events and holiday celebrations.

Sellerant is an equal opportunity employer that values diversity among our workforce. We will not tolerate, and we will openly and actively oppose, any discrimination of any type or form on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

*Strong preference for candidates who possess all the skills and qualifications listed herein, and who currently reside in the Austin, TX local metro area.