Unlock the Foundation of Your Brand: 11 Steps to Clarity Workbook
Behind every great brand is a powerful Core Brand Message—a clear statement of why your business matters, what it stands for, and how it sets itself apart.
This free workbook walks you through 11 steps to clarity, helping you define your brand with confidence.
Who It’s For
- Startup founders looking to position their business for launch and scale
- Small business leaders seeking to sharpen their message
- Growth teams who want clear alignment across strategy, sales, and marketing
Why Clarity Matters
A strong brand message means:
- Easier customer conversations
- Stronger sales and marketing impact
-
Confidence in how you present your business
-
Faster traction in your market
Download Your Free Workbook
Take the first step toward clarity and growth.
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Meet Your Expert

Kenan Rappuchi
Founder & Chief Growth Officer
- MassChallenge Top Expert 2019
- GTM strategy, sales, marketing & revops expert
- Top HubSpot for Startups solutions partner since 2020
- 3 decades of B2B startup & SMB sales experience; over 30 exits
- Launch & scale stage revenue growth advisor, mentor & sales coach
Kenan Rappuchi is the Founder and Chief Growth Officer of Sellerant, the tech startup launch & scale accelerator. Working closely with founders and investors since 1995, Kenan specializes in helping startups effectively navigate GTM (Go-To-Market) and early customer acquisition, all the way through scaleup and emerging enterprise stages.