The Brand Message Playbook is an actionable guide to
structure and externalize the words and concepts
that your business uses to attract and engage your target audience.
A powerful brand message is more than a stepping stone to business growth. It’s a launch pad. Creating a Brand Message Playbook ensures you have clear and compelling messaging to attract and engage your target audience.Awareness: Amplify and manage perception of your brand with clear, consistent messaging
Starting with a Brand Audit, we'll guide your team through a collaborative and facilitated process of creating a thoroughly documented Brand Message Playbook. This is an actionable guide to structure and externalize the words and concepts that your organization uses to attract and engage your target audience.
Core Brand Statements: Brand Promise, Value Proposition, Unique Selling Proposition, Mission, Vision, Values, Tagline, Voice & Style
Brand Positioning: Company Overview, Competitive Landscape Review, Go-to-market SWOT Analysis, Notable Differentiators, Key Takeaways
Targeted Buyer Personas: Demographics & Psychographics, Motivators & Influencers, Personality & Learning Style, Core Challenges, Questions & Objections, Key Benefits
Build brand awareness, improve lead generation, increase sales revenue, and support your business growth goals.