Why you need this

A powerful brand message is more than a stepping stone to business growth. It’s a launch pad. Creating a Brand Message Playbook ensures you have clear and compelling messaging to attract and engage your target audience. 

What you'll get

We guide your team through a collaborative and facilitated process of creating a thoroughly documented Brand Message Playbook. This is an actionable guide to structure and externalize the words and concepts that your organization uses to attract and engage your target audience. 

Core Brand Statements: Brand Promise, Value Proposition, Unique Selling Proposition, Mission, Vision, Values, Tagline, Voice & Style

Brand Positioning: Company Overview, Competitive Landscape Review, Go-to-market SWOT Analysis, Notable Differentiators, Key Takeaways

Targeted Buyer Personas: Demographics & Psychographics, Motivators & Influencers, Personality & Learning Style, Core Challenges, Questions & Objections, Key Benefits

How to use this

Build brand awareness, improve lead generation, increase sales revenue, and support your business growth goals.

• Craft your brand narrative to build brand value and grow your business.
  
  
• Align your brand messaging across marketing and sales.
  
  
• Form the foundation for telling the stories that resonate and engage with your target audiences.
  
  
• Create compelling messages that connect with your target market.
  
  
• Turn contacts into prospects and prospects into clients.